Delivering value through informed design
I approach problem-solving methodically, developing useful solutions by understanding user needs and behaviours, as well as business objectives and technology. I believe in the value of craftsmanship that goes into creating best-in-class digital experiences and am happiest working as an individual contributor. My areas of expertise include visual design, interaction design, prototyping, and design systems.
Areas of expertise
I can help develop new products or improve existing experiences by sharing knowledge and applying abilities including:
Understanding users goals and pain points using a range of methods including surveys, usability testing, competitor analysis and journey analytics to generate actionable insights.
Collaborating with product, content, engineering and other stakeholders as part of an iterative design process, crafting experiences that resonate with users and deliver business value.
Experimentation and testing
Developing hypotheses based on observations and measuring the impact of experiments on success metrics through intent tests, A/B testing and conversion rate optimisation (CRO).