Based in Manchester, UK
Delivering value through informed design
I apply a methodical approach to understanding problems, possess strong attention to detail and am passionate about craft. My skill set lies at the intersection between product, design and engineering enabling me to work effectively across teams. I am interested in developing, supporting and promoting the people, tools and processes which enable the creation of best-in-class digital products.
Areas of expertise
I can help develop new products or improve existing digital experiences by sharing knowledge and applying abilities including:
Understanding users, their goals and pain points using a range of methods to generate actionable insights including surveys, usability testing, heuristic evaluation, competitor analysis and journey analytics.
Collaborating with product, content, engineering and other stakeholders as part of an iterative design process, crafting polished experiences that resonate with users and deliver business value.
Experimentation and testing
Developing hypotheses based on observations and measuring the impact of experiments on success metrics through intent tests, A/B testing and conversion rate optimisation (CRO).